we did that indigenous pink campaign and it reached over 50,000 people within a week. our regular posts that we do, we try to do one every day, they may reach maybe 500 people, 300 people depending on the content imagery that's posted. but when we host a campaign and target our efforts towards that content specifically for a day like indigenous pink, we find more success in doing so. any time there's a national gathering of native folk, we're out there because it's really important that indian people know that there's an american indian cancer foundation. hannah johnson: the foundation has grown from three employees to 14, and each brings commitment, strength, and expertise to the organization. another common denominator is that most, if not all, have been touched by cancer in some manner. my grandmother on my father's side passed away from breast cancer. and i guess what i later found out was that she had a lump in her breast, and that she hid it from people, and she was kind of scared to go to the doctor. or maybe didn't know what to do. and so i always think if she