they are incredibly infewluential in their own right and they are competitors with me and with their competitor but one day a week we work together. reporters from "wall street journal" and npr and usa today, syndicated columnist, a pullitzer price winner and sarah lacy and reporter from "the new york times." >> you may have noticed earlier that sarah and i were fussing about when it's time to go to break. sarah helped invent this television show and was on the very early pilot and on the very first one. you've since gone on to found a tech blog. one of the projects on there that just did not seem like it could be real and yet people poured a lot of money into it. >> in modern day snake oil campaign at the best. at the worst it was out-right fraud. this would be the holy grail, every scientist told us -- >> it's phenomenal. >> -- first of all, we would have seen papers proving this along the way and it would be massive. you put a bracelet on and it would know about everything you eat how many calories you ingested without you manually entering anything. >> which would be great. >> ye