just 10%, far-right social media like infowars, gab and telegram. i'm not telling you that pound for pound the viewer of fox can be as stimulated as the viewer of infowars. what i'm telling you is that there are so many more viewers in the mainstream. the problem here is the mainstream. it's a very difficult problem to get around, but it is something that we need to confront. if we just simply keep thinking, this is just another social media problem -- >> i don't think anyone, i may be the first one bringing this up. i just want to say, i don't think anyone is saying that. what i'm saying is that we know that these killers have basically posted online, they posted warnings, many of, them online. and then they've actually posted videos of them committing the crimes, because that is a reality, that virtual reality is the reality. for us to just turn our backs to that and not think that it has something to do with this, i just think is wrong. that's where they're seeing the ads, by the way, for the guns with santa claus and star trek figures and star w