s&p is up,ing amazon is up twice the s&p. the bulls would say amazon is taking share from all of these players. the issue, is it too much of a good thing? let's look at the chart. this is a chart going back to the '08-'09 low. this stock has gone from 37 to 285, up eightfold. it comes down to the trend line and bounces, bounces, bounces. at this point we think it's a bit above trend. the next chart puts this in context. it's had multiple sell-offs. typically the sell-offs are 30%. what i've drawn is the pre assumes, the next sell-off coming. we think you faded here, too much of a good thing, just not sustainable. >> a sell-off is coming. mike, what's your take? >> it's hard to talk fundamentals on this company. one of the reasons is usually you care little bit about earnings. on a relative basis they don't really have any. that's a bit of a challenge when you are trying to figure out what metric to use. as sales has grown, so has the stock price. at a certain point companies like this, they start to stabilize a bit as people e