the business,ing incentivizing drivers not to thee on our platform, what team had such drive and suchre smart about the tactics we use that were asymmetrical, and we rose up and that was the time we had maybe even single-digit market share, and we've raise the capital and built an incredible team. underdog,up as the but with the addition, i would vision, we have been able to build a team that is not just doing it for a monetary reason, and not doing it just to win, although we intend to win and something that drives us to be competitive, but 18 that is value driven and mission driven. emily: i often look at it like a male and female perspective, and female-led companies get 2% of funding, but there are often other biases that exist as well. john: yeah, i think for a while investors and others look at us like, oh, you guys are nice. we said, ok. we believe it is important to treat people well, not just because it is the right thing to do in the but it is great for business, and now we are seen that play out. emily: being nice was to your detriment? john: in the early days people unders