our third partner, matt inman, who draws and designs the oatmeal.ce with him to the game. and that's what got us started. that's what got a huge number of people in the door. once they arrived, they found a really good page good website, good game. that got them going. the third part and thing that launched us into the viral stratus fear --istrates stratusphere we decided to give challenges and send people to the real world and take pictures and write songs and help us create the bits of the game that were missing. >> what advice will you give others who have a concept that's not fully fleshed out yet? they want to use kick-starter to do it but iran sure how? >> kick-starter is an excellent platform to launch a new idea. as long you realize kickstarter is a place to gain co-creators, not to raise money. >> some people could be called jealous of the amount of money you raised. why do you make the point? >> there's so many ways we could have raised money. we could have gone through the publishing route. there were lots of people willing to give us mon