oakland, clinics and hospils and libraries and beistributing the marials to family w most need them inoaklandtt will be available to everyone. yowill be able to purchase these. > so there is a fee for them, then? >> yes, for folks who like to purchase, we'll settle the money back into the program so that we can then supply them free of cost to families in eds. >> what i like about it, it kind of walks you through what y ed to do with yourhild. >> yes, the purpose of the materials is to turn the world into a learning experience. wh we discovered in our resear and focus groups is that a lotarents talking and reading and singing to children, notnly that, when you explain to them, they find it difficult to tie those activitieso the daily roin. they are very busy people. what we've discovered was that if you tie the request of talkingeading and singing to an existing daily activity, there's a much eater propensity for those parents then talk read and sg, we supply the materials around bath time and getting dregsed with prompts on theront to give ideas for stories and t talk to their children and b