well, that was insoon kim from something special.from bloomberg. it is one of the most- popular genres, or i should say, kind of languages outside of english. - you know, film and television from the united states, - from the uk is still the mosti popular and is sent the most. most of the biggest services, from netflix to disney+ - on down, are american services. but when you look at| the different markets contributing the most popular shows, south korea is up- there with spain, it'si up there with the uk, it's up there with brazil, . it's up there with colombia among the biggest and has produced arguably the two| or three biggest hits. for any country outside of the us and uk. and, ok, how much, then, have international streamers and broadcasters invested in that country, then, as a result of spotting this and realising that it's... ..you know, there's incredible popularity around the world? depends on the company. so i'd say in aggregate, - kind of global media companies have now spent billions of dollars on korean . film and telev