. >>> face bk is spending $1 billion to buy insta graham. it lets people share photo was friends. this is a picture of the golden gate bridge today. and this... is how it looks with instagram. like a polaroid picture from 1970s. so here, take a look at this picture of the bay bridge before instagramz then... take a look. here it is after. after the filter is applied abc 7's david louie is going join us live now to tell us more. >> and this is the largest accusation. >> and a sample helps underscore why it's become so popular and why there are 30 million users today. facebook spent $1 billion on it but reasons just beyond esthetics. instagram is more than a photo application. it let's fot yez -- people post photos on different social media sites. saying it provides valuable information about personal interests. >> taking photos of snow boarding i'm taking photos of cars face dook book going to be able to tap into the data. and victoria is the ceo of a marketing software company. photos are searchable and posted to promote popularity this will give it more value. the ceo wrote, quot