fueling their instagram stardom. haley's mom said her first post when is haley was 3. >> first picture was -- it literally like broke the internet. >> reporter: and that instagram fame catapulted haley onto the runway and for some kids that can mean big money. >> for some parents it's just posting cute photos of their child. for others there's another goal, it's getting exposure, setting their kids up for modelling or acting careers. >> what happens with all the jobs she gets, where does the money go? >> 15% of it has to go to her trust fund. but the money actually goes into her savings account. so i'll just put it there and let it grow. so if she decides at some point she no longer wants to pursue this, you know, she wants to go to mit or harvard, she has the funds to pay for that. >> what do you say to critics who say you're just capitalizing on your daughter's good looks? >> for us this is a hobby, she so i feel like it builds her up for the future, her confidence. she looks at herself and says, wow, i'm beautiful.

behind the kids are the parents, fueling their instagram stardom. when haley was just like 3. >> first picture was like it literally broke the internet. >> reporter: and that instagram fame catapulted haley onto the runway, and for some kids that can mean big money. >> for some parents it's just posting cute photos of their child, but for others, there's another goal. it's getting exposure. it's setting their kids up for modeling or acting careers. >> reporter: what do you say to critics that say you're just capitalizing on your daughter's good looks? >> for us th is a hobby. she just happens to get paid for it. i feel like it builds her up for the future, you know, her confidence. she looks at herself and says i'm beautiful. >> reporter: what do you want people to know about your instagram account? >> i want them to know that i'm really fun and i love pictures, fashion shows. >> reporter: when you grow up, what do you wanted to be? >> a fashion designer. just like karl. >> reporter: karl lagerfeld, is that who it is? >> yep. >> reporter: and we wer

stardom. haley's mom says her first post was when haley was just three. >> first first picture was like it literally broke the internet. >> and that instagram fame catapultedey onto the runway and for some kids, that can mean big money. >> for some parents it's just posting cute photos of their child but for others there's another goal. it's getting exposure. it's setting their kids up for modeling or angting careers. >> what do you say to critics that say you're just capitalizing on your daughter's good looks. >> for us this is a hobby. she just happens to get paid it. i feel like i built her up for the future. her confidence. she looks at herself and says i'm beautiful. >> what do you want people to know about your instagram account. >> i want them to know that i'm really fun and i love pictures, fashion shows. >> when you grope up, what do you want to be in. >> a fashion designer. just like carl. >> carl lagerfeld? is that who it is? >> yep. >> and we were there as haily sashayed down the runway in new york's fashion week joined by other pint sized prodigies taking the fashion world by storm. >> whether he people see haily's pictures what do you hope th