is caught in an orchid position as dr richard wellings from the institute of economic affairs told us. e.u. russian trade is about ten times the size of u.s. russian tris they clearly are potentially massive losses from the u. imposing too stringent sanctions on russia particularly given the huge dependence on russian energy imports in countries towards the sort of eastern side of the european union so there's a big difference in emphasis and i think. the e.u. at this stage of gesture politics where it's trying to if you like to please the americans but do as little as possible in reality so i think really we we're not going to be a much action from the they'll try and get away with as little as possible without really upsetting the white house. for it is one of its worst ever transport acts into early or at this week during the morning rush hour on choose the three cars to real killing more than twenty people and injuring at least one hundred fifty several survivors are still in intensive care and this is what the aftermath looked like. i think i mean here i kind of but i think. you.

suspend funding for future joint russia european projects dr richard wellings from the institute of economic affairs he says that's because the e.u. has an awful lot to lose. e.u. russian trade is about ten times the size of u.s. russian trades that clearly they're potentially massive losses from the e.u. imposing too stringent sanctions on russia particularly given the huge dependence on russian energy importing countries towards the sort of eastern side of the european union so there's a big difference in emphasis and i think. the e.u. still at this stage of gesture politics where it's trying to if you like to please the americans but do as little as possible in reality so i think i think really we're not going to see. your much action from the they'll try and get away with as little as possible without really upsetting the white house. thank you for sharing your sunday with us here on r.t. international one of the worst crashes in the history of the moscow metro shook the capital on tuesday this week three subway cars derailed after coming to an abrupt stop during the morning rush hour more than

fallen on the news a fresh sanctions against russia while dr richard wellings from the institute of economic affairs says the measures are counterproductive and work only to damage russia's relations with the west one of these things it could be actually to make it illegal for american businesses to deal with russian businesses it could involve freezing the assets of russian russian individuals and russian business is held in the united states and other countries so the various methods that can be used but of course the long term evidence suggest that these terms be counterproductive and actually harm the nation imposing the sanctions and if they do work it tends to be when they're imposed on very small isolated and weak countries and clearly russia is very far from that category we're hearing at the same time these are the sort of the hardest hitting about if sanctions i mean all in or do you think they're going to actually be effective no i don't really look into the evidence it tends to be counterproductive i mean what what it is going to do is it's going to encourage russia in the longer term so

suspend funding for future joint russia european projects but richard wellings from the institute of economic affairs says it's because the e.u. has got a lot to lose. e.u. russian trade is about ten times the size of u.s. russian trade so clearly they're potentially massive losses from the you imposing too stringent sanctions on russia particularly given the huge dependence on russian energy importing countries towards the sort of eastern side of the european union so there's a big difference in emphasis no i think. the e.u. at this stage of gesture politics where it's trying to if you like to please the americans but do as little as possible in reality so i think i think really we are not going to see. much action from the they'll try and get away with as little as possible without really upsetting the white house. because of the roots of sanctions is the fighting in eastern ukraine later for you this hour we'll report on the fresh accusations being made by kiev's or foreign and our correspondent because one family which managed to escape from the bloodshed. makes families in garza are mourning for

situation for very interesting stuff dr richard wellings deputy editorial director at the institute of economic affairs thanks so much. ok to stay with us here on r.t. at the root of sanctions is the civil war of course in eastern ukraine later this hour we meet one refugee family that got away they tell us the ordeal that they had to suffer to get free of the war zone. and the. next four young palestinian boys playing football on a beach in gaza have been killed by israeli shells we must warn you that the upcoming pictures from the scene are disturbing. now they died right before the eyes of international journalists many of whom are stationed in an area regarded as one of the safest in gaza and israeli ship apparently fired on the beach where the children were playing some of the kids who were injured monies to reach shelter at a nearby hotel for boys who didn't make it to safety or relatives. these are grieving family members of the children. there is the mother of one of the boys their funerals were held in gaza just several hours after they died both israel and hamas agreed to a humanitarian cease

at too. >> sam grobart of "bloomberg businessweek," and the director of congressional affairs and trade for the korea economic instituteay-z to ellen degeneres to big papi, samsung has spent a lot of cash to be associated with some big-name personalities. but have these efforts paid off? 's mega marketing efforts, when we return. watch as streaming on your tablet, phone, and bloomberg.com . ♪ >> welcome back to "bloomberg west." i'm emily chang. samsung has spent heavily on marketing. oscar fans will recall samsung's marketing win at the academy awards, with ellen's selfie. we are joined by jon erlichman from l.a. still with us, our editor-at-large cory johnson in new york and sam grobart. sam, samsung has not left anything to chance. they have pulled out all the stops, getting the biggest stars in hollywood to promote them. >> it's very true. it is a strategy that involves spending a lot of money, but it goes beyond that. just spending money does not always get what you want. they made a very conscious choice if you years ago to say, how are we going to change the view of our company? they went after a very difficult

grobart who has visited there headquarters as well as the director of congressional affairs and trade for the korea economic instituteo start with you. i want to know about this dynasty. what is their leadership structure as it stands today and what is the succession plan? >> samsung is controlled by lee in the hospital. he is the son of the company's founder who started the company in 1938 and of course his son lee jae yong is the heir apparent to a collection of companies, a true conglomerate comprising 74 business units that range from the electronics we talk about two life insurance, ship building, and many other businesses as well, all organized in a complex structure across holdings that allow the family to maintain control well actually not owning very much of the company. lee the right person to lead samsung? a couple ofas advantages. he was involved with companies like google and helped push the smartphone side of the business ahead. he has worked in the partnership side of the business. forward, given the changes in ownership likely to take place, now that there are bands i'm cross -- bans on crosses shareh