the today show in the new york times and the wall street journal, and it's been featured in allure, instyle, brides, marie claire, people, woman's day, family circle, and cosmopolitan. the bye bye foundation beautiful you collection was developed by jamie kern lima. as a tv news anchor, jamie struggled for years with her own skin issues, unable to find makeup that gave her the coverage and the natural look she wanted. so jamie dedicated her life to creating real solutions. she worked with plastic surgeons and dermatologists, and she founded it cosmetics, which stands for innovative technology. she created clinically shown, anti-aging, skin loving products that give you the power to look and feel your most beautiful. watch this. hi, i'm jamie. when you see my skin right now, you might not know i suffer from acne and redness, i have hyperpigmentation all across my cheeks, which is so hard to cover. but what's truly amazing is right now i don't have on any foundation or concealer at all on my skin. i'm wearing one life changing product that's unlike anything you've ever seen before and i'm so