interactphones, you with the digital world every few minutes.ll happen now when you always have the benefit of digital technology? >> they are talking to android tv, a whole development platform around the tv. i'm struck by the fact that apple has been working on tv. amazon, with their very interesting tv offering. and then you have google designing around that for android. watchhink the tv and the have a lot more in common than people think. people think these are two totally different things. they are more similar than different. when you design an app, a digital experience -- >> it is more passive? >> you won't have the patience on your tv to think about apps. you just want the information right there. you will not have the patience on your watch to think about apps and files. they are very similar in terms of this ambient, always on delivery of information and delivery of delight. we are figuring out how to do that. idea that we are separating intelligence and presentation. presentation may be the tv or the watch. that i buy. >> paul kedrosk