now it's more interlastically demanded. think about wireless.ese things are relatively interlastically demanded but we neat better estimates to think about that. what this -- what this overall says to me, is -- and as blair said, talking about cents, not dollars -- i thought, lifeline program that's getting so much heat is one-third of the cost of the rural broadband, subsidies. the rural program costs three times as much that transfers a lot of month ty as research shows to people who don't need it and taxes people who are in urban areas who often are poor. so i do have compliments to the commissioners about their ideas of trying to improve this and try to have a ram that's mortar gets. it seems to me that the logical conclusion of this is to try to institute a voucher program based on income and then you have the low income rural people would get subsidies and firms would have an incentive to serve them. commissioner clyburn talked about competition and choice. vouchers give incentive to try to serve the area because they know customers will h

broadband connection may be interlastic, but it might change based on the elasticity. and the final thing i want to talk about was price discrimination. economists think this can be a good thing or a bad thing. it sounds pejoratively bad. but one of the things that the low-income programs that have been these voluntary conditions, in quotes. of mergers have been to provide low-income service. this, to me is a price discrimination tool, that the broadband providers are able to charge a lower price to people who might not otherwise sign up. if this is indeed the way it's working, this is a good thing. you get them and increase quantity and that's the definition of how economists look at discrimination is increasing quantity. and this is a very efficient way of providing low-income service is almost to make it politically good, not just acceptable but politically good to price discriminate. >> i wasn't sure where you were leaded with that sense. if you were to look at, if you were to do a -- i can't think of what it is right now. but if they were to take samples of finger