today, we're at the international franchise expo. experienced operators -- people that have a proven track record of taking care of their franchisees and helping them grow. we want to give taylor and jeff a chance to learn from the best, well, this is it. how much is the attention to detail important in the coffee/tea business? man: incredibly important. lemonis: why is that? man: when people come into your stores, they expect it. if it's not right, they'll tell you. lemonis: that's a really nice booth. how are you? man #2: good to see you. thank you. lemonis: how many franchises have you sold? man #2: about 68 open and about another 100 coming behind it. lemonis: so, these guys are in the tea business. what advice could you give them that you've seen as franchisors? man #2: the biggest thing is communicate, communicate, communicate. you cannot over-communicate. lemonis: do you struggle with communicating with your franchisees? taylor: there's been some past issues, but something that i've been really trying to -- lemonis: like what?