the internet archive had been completely open with google.n fact i'd gone and given a speech that was attended by i think all of the senior executives on how one could go about building a digital library of all books, music, video, and i'd hoped that there was going to be a way to work with them, but that was not be. libraries had signed secret agreements with google - we didn't know what was really going on. when it started coming out as a completely separate project, not working with others, then i started to become suspicious. >> you could say that this mass digitization is something like running a huge machine through a library. you take books by the shelf. they are put in cartons, on carts. they are loaded onto trucks. and then google at this time had 3 places in the country where it was doing digitization. supposedly it didn't give the address of where they were. >> google won't say how much scanning all the books cost. but there are estimates that you know it well...it's somewhere between 30 and 100 dollars per book, so if you multiply

record -- there is a great website, internet archive. they timestamp or take snapshots of websites. it would be great if you could snapshot those websites and the history of bitcoin so you have an indisputable record of history that no one can alter. that is just one application. there will be things like that that people have not thought of. once they see that, they will get excited all over again. weall right, stephen pair, will see if you right. thank you for joining us. "bottom line" coming up at the top of the hour. tomorrow is halloween. according to the national retail federation, halloween is a $7 billion retail industry. ricky's is a company that sees on the concept of pop-up stores for holidays. looked upon with skepticism is now paying dividends for landlords and real estate owners. ofhard parrott, the owner ricky's nyc will join us. emily, i have to tell folks. i texted you last night around 11:48 new york time and said congratulations. you sent me a message back and it said, ok, we can be friends again because i gave you grief when kansas city won that 10-0 game. [laugh

i can record -- there's a great .ebsite, internet archive the timestamp or take snapshots of websitesld be great if you could snapshot those websites in the history of bitcoin so that you had an indisputable record of history that nobody can alter. that is just one application. there will be things like that that i think people have not thought of that once they see that, they will get excited about it all over again. >> ceo and cofounder of bit pay areitpay, let's see if you right. millions of americans suffer from diseases like arthritis and asthma. a new company wants to help people manage their conditions with their smartphones. that is next. ♪ >> welcome back to bloomberg west. i'm emily chang. get ready for another fitness tracker, this one from microsoft. band -- the microsoft band, a device that can track and analyze your health stats and exercise moves. it costs $199. it is on sale today. microsoft also unveiled a health pp. vita just launched, an on demand health benefits platform to help manage diseases. joining me now, the founder and longtime tech executive who has had ro