is actually conveying the media, one of the issues is people mascaraing as your friend when they are pretending to be american when they are russians, the internet associationin russia pretending that they are acting like individuals, an element of pretense and fraud about who is communicating, we have to be careful with this because i believe in the first amendment and i think that the fact that something is untrue doesn't mean that you can ban it. at minimum as i say in the book, i think you can certainly require people to identify themselves honestly, indicate if it's a foreign government or foreign power, perhaps they can be required to identify themselves or maybe even be restricted because they can't affect our elections and you may be able to do other things that signal that there's something funny about the source but i also have to say in the end, ellen, it's on us to pay attention, many people with attitude i just want to hear what makes me feel good about what i believe and i don't care. there's an educational process within that's part of response to this. >> great. >> we have a question from someone in the audience, what do you believe data 4.0