>>reporter: he buys his clothes from true make intersan francisco. internet company that make men clothes to order. he picked the fabric he like on line. then stylist from the company met him to take his measurements. couple week later the order arrived. custom made just for him. >> so here's our pattern. the pattern are designed by true maker. >>reporter: mark is co-founder ceo of true maker. it started with just shirts 2 years ago. now they are expanding to everything else. >> bottle opener. >>reporter: he says the site is popular for one big reason. >> most guys don't like to shop in very big way. >>reporter: a lot of research to back that up. men generally go into a store to get what they need. women will spend time browsing and trying things on. >> women are willing to did the work. right. they want to look great and willing to dot work and discover clothing. men want to solve it. simpler it is the better. >>reporter: true maker custom shirt start at 98 dollars. in fact most of the company making the mark in the new retail world have found succe

actually ver>>repo >>reporter: he buys his clothes from true make intersan francisco.nternet company that make men clothes to order. he picked the fabric he like on line. then stylist from the company met him to take his measurements. couple week later the order arrived. custom made just for him. >> so here's our pattern. the pattern are designed by true >>maker. >>reporter: mark is co-founder ceo of true maker. it started with just shirts 2 years ago. now they are expanding to everything else. >> bottle opener. >>reporter: he says the site is popular for one big reason. >> most guys don't like to shop in very big way. >>reporter: a lot of research to back that up. men generally go into a store to get what they need. will spend time browsing and trying things. >> women are willing to did the work. right. they want to look great and willing to dot work and discover clothing. men want to solve it. simpler it is the better. >>reporter: true maker custom shirt start at 98 dollars. in fact most of the company making the mark in the new retail world have found success praisi

>>reporter: he buys his clothes from true make intersan francisco. internet company that make men clothes to order. he picked the fabric he like on line. then stylist from the company met him to take his measurements. couple week later the order arrived. custom made just for him. >> so here's our pattern. the pattern are designed by true maker. >>reporter: mark is co-founder ceo of true maker. it started with just shirts 2 years ago. now they are expanding to everything else. >> bottle opener. >>reporter: he says the site is popular for one big reason. >> most guys don't like to shop in very big way. >>reporter: a lot of research to back that up. men generally go into a store to get what they need. women will spend time browsing and trying things on. >> women are willing to did the work. right. they want to look great and willing to dot work and discover clothing. men want to solve it. simpler it is the better. >>reporter: true maker custom shirt start at 98 dollars. in fact most of the company making the mark in the new retail world have found succe