you can see the trend right here intrawest one year trust.e operator acquired mountain city resort in september. that is the thing to keep in mind for investors. what about the outlook for snow bunnies? operators in most parts of the country are optimistic about the season largely because we have seen the cold snap and solid snowfall in places like the rockies. here the slopes just opened this morning and this is the first time we have seen that before thanksgiving in five years. so it's all about the weather when it comes to the ski stocks and all about the weather when it comes to the snow bunnies. back to you. >> thanks very much. bundle up. that will do it for "power lunch." >> "street signs" starts now. >>> and welcome to "street signs." we have a huge hour ahead and it all comes from overseas with love. china cuts interest rates, europe follows with asset purchases and the u.s. market loves it.

but analysts say companies like zale and intrawest resorts are finding creative ways to lure customer, for example, pushing season passes before winter begin ps. >> that's the big trend, get people to commit to skiing earlier in the season, and effectively once you lock them in, they're more likely to ski a number of incremental days throughout the season. it's really a move the get people to book earlier and ultimately they'll ski more often. >> reporter: and spend more. last winter americans spent a record $3.6 billion on ski equipment, apparel, and accessories. and snow sports industries america projects similar sales this season. but whatever this winter brings, one thing is certain, and that's the ski industry remains healthy. but days like this, it's easy to see why. for "nightly business report," i'm morgan brennan in hunter, new york. >>> dow chemical dodged a bullet, settling a debate with an activist, and that is where we begin tonight's "market focus." the specialty chemicals maker has agreed to add four new members to its board of directors after pressure from dan lobe's h