let's talk a little bit about the terminology that people search for on investopedia. it all of the time. everybody should go on and it's rock solid and brilliant and very very very smart so what were some of the choices that people said well i guess you could just aggregate. >> we look everyday what people are searching for , what trends, terms or topics. liz: top 10 terms. >> top 10. liz: starting with number one? >> guess what it's inflation. top of mind for everybody in this year, and it actually bled through into the election. it wasn't just the fact that people were noticing that the growth rate was slower, but things didn't feel cheaper to them and then what came right after that? it was tariffs, because of the election, right? so you were making a choice for a lot of people. i'm not comfortable with the fact prices are still high on the flip side, we know tariffs will come our way, if they elect president trump in office that's what's happening. tariffs is trending very hard right now. i think it'll be a big one in 2025 but when you look at the top 10 and what

all that hard work raked in $2 billion in ticket sales, according to investopedia. went quicker than coldplay�*s tour around the same time. american university economics professor kara reynolds explains what's behind the success of the swift tour. so, it's twice as big as any other tour, she famously was the first billion—dollar tour. you mentioned has since surpassed $2 billion, 150 shows, but also it was $14 million per show so she is a hard worker, she went everywhere but also, she was getting a lot of money per seat as well. you teach a swiftonomics class in the university, what are the economics at work behind taylor swift? yes, so, we talk a lot about the music — economics of the music industry, one thing that's happened in the music industry more generally is as the cost of listening of music and streaming music has come down, the cost of going to live music has gone up, the artists are turning to touring to make all their revenue so that's part of what's going on but the other part is really about market power. we spend a lot of time talking about the market