>> guest: we're partnering with samsung, sony, invidia, spatial view, um, master image. so we've got large companies that are very advanced products, entertainment products in 3-d, and we have small companies like a master image, for example, that has -- that'll be putting displays into your cell phones. of course, there's some already, but their auto stereo technology is a slight different twist, it gives a great 3-d view on your cell phones. >> host: where are you based, and what's your background? >> guest: i'm in san jose, and i manage consortium. 15 years before that with the u.s. government, so bringing people together, communicating, moving industry faster because we're target rother than moving separately. of course, you can go much faster when you're a lone company, but you'll find your road block is there, you're going to get it much faster than if we go together. >> host: heidi hoffman is the managing director of the 3d@home consortium. "the communicators" is at the consumer electronics show in las vegas, nevada. and "the communicators" continues its tour of t