the film has pauses b between t lines to invnvite audieience reresponses. it goes l like this.. >> reporter: the pause after the line allows the audience to converse with the character. that's not all. there are subtitles for the audience to read out. the movie aims to draw in young women by making them feel they are dating the on-screen characters. word of mouth is creating a buzz about the movie. it initially opened at 14 theaters but is now running at more than 100 cinemas nationwide. the box office of around $6 million is far better than expected. >> translator: i've probably seen it 16 times or so. being able to enjoy a live show for about $15 is a good deal, and i am happy to pay. >> reporter: an expert on consumer trends says the movie seems to have caught the imagination of young people. >> translator: they consider kw cost effectiveness in everything, not just in terms of money but time and effort. these movies take place at local theaters and are a good value for young people. >> reporter: some have been surprised at the success of movies that enc