. >> we feel like we invo nated.his is before birch box and before subscriptions and the box craze. >> with endless rejection and not a drop of money, they could have closed shop quickly, but they took every harsh bit of criticism and pushed forward harder. >> you have to have belief in yourself. >> it required a razor sharp approach to product development and testing. >> we started a pro to type and started with families. >> on the flip side, they believe stand out and memorable packaging was a must. with the help of angel investors including linkedin ceo, they received $175,000, which helped them sustain their company and gear up for launch. but the weekend before little passports world edition officially hit the market in 2009, amy was blind sided by a blow that would only be a start in a series of devastating events. >> i was eight months pregnant with my second child and my marriage ended unexpectedly. my baby came along a couple weeks later. i developed bells palsy on the side of my face. then my dad got diagno