top models like iommi campbell dominated advertising their sexiness made them icons of style. canadian photographer michel perez lives in paris he's been working in advertising for many years his stock and trade are commercial photos of women in underwear such as this one for a french company they're meant to jog the imagination without becoming disreputable . what is sexy is a really fine line you know between going overboard and staying really. within the parameters of good taste but i have my own view of women and sort of trying all my life to actually put forth that new which is you know to not abuse women to really respect them. today it's not enough for a model to be sexy and scantily clad commercial photography depicts a lifestyle pitching the brand name almost in passing. the thought that women are so beautiful what else do you want that's all you know it's supposed to be a bit provocative to catch your own meat and otherwise boring it's shaping it's look at some of the pictures that it's ok if. it's fascinating what you want to run a system of advertising always go we