remember last year, iphoto, celebrities. they posted their photo on iphoto believing they had some security and privacy and found that apple messed up. i mean, they can read the 87th page license agreement, but all it will say is you have to trust us and if we are lying to you, well, sorry it's just business. there are things we can do any of my book i talk about it, but it's largely around the edges because it's so much out of our control. this is why i really believe we need government solutions, regulation because this deals a lot like food safety. in should use a refrigerator, but if you have the peanut butter that has salmonella in it when you buy at there's nothing you can do. it also has to do with expectations, so given that we live in this semi- virtual but very real spiritual world and we get a lot of benefits from that as bruce and others have suggested. and this goes back to the point about resilience. you have to accept and expect some degree of infringement upon a. so, this is where bruce and i have different t