but then the next time i met him was to give the pitch for the ipod. what would become the ipod.mily: you gave the pitch for the original ipod? tony: there was a whole team of us, but i was leading the charge in talking about what it was. it was literally a layout of what digital music could be, what the challenges were. there were three different concepts. and the one we always saved for the end was the one we thought was the best. it was the most expensive, the riskiest one, and steve was very engaged and very much driving. we had a presentation, you, a deck. but he flips through the deck, and he just jumps around. there was no linear format. you just braced yourself for impact. he would throw questions out, throw out conjectures, and you just sat there and rolled with it. rolled with the tide. emily: where did it end? tony: it ended at literally -- we are going to do this, and tony, we want you to lead it. i had been in other executive presentations, where it was like, oh, it will take four months to decide, or whatever, -- it was, no. from the beginning of the meeting, he was

really, the ipod itself had such the iphone. really, the ipod itself had such a dramatic impact on everything that apple has done since. tony: it was a big turning point, going from computers to consumer electronics. emily: what was your relationship with the stephen leicht? tony: it was professional. it was friendly, but it was tough at times. it was a great mentor type of relationship, and there were other times when he would call me on my -- whether we were fighting or being friendly, it was all about the best thing for the customer experience, which is what i loved. i would never trade that for anything. emily: i read that it was kind of like father and son. tony: there were times when we were like ok, we are going to take on the world. there were other times that we felt like strangling each other. if there is tension, there is a creation. you really need creative tension. emily: you quit a couple of times. tony: it was a dramatic relationship. emily: there is a modern mythology of johnny ives as the apple design guide. how

emily: you gave the pitch for the original ipod?ony: i was leading the charge in talking about what it was. layout oferally a what digital music of the, what the challenges were. there were three different concepts or it the one we thought the best was the most expensive, the risk is one, and steve was very engaged in very much driving. , but he presentation flips through the deck and jumps around. there was no linear format. you just braced yourself for impact. you throughout conjectures and rolled with it. emily: where did it in? tony: we were going to do this and tony, we want you to lead it. i had been in other executive presentations of where it would take four months to decide. it, commit.f we have to deal with sony. is number one in every audio category, how are we going to beat it. emily: you have become known as the godfather of the ipod. which mak you the father of the entire product line. , the ipod itself had such a dramatic impact on everything that apple has done since. turning point big , going from computers to consu

tony: why didn't the ipod turn into a video camera?s the biggest one that had the biggest impact on the world? cell phones. we will focus all of our energy on that. forget all of this other stuff. let's focus on a really big market. emily: google is taking it on, too. tony: yes, it is great. it blows my mind every time i go over there. am being driven around by a professional driver. i love those services, but most people who drive, do not know how to drive. they just don't. they are not professionals. emily: how do you make these cars safe and desirable? uber is a self driving car, but it just happens to be it is driven by a person. emily: do not miss my full interview with tony fadell right here on bloomberg television, streaming online as well. ♪ emily: it is the first nonprofit to graduate and adjust secured funding from big backers like ron conway. a crowd funding platform meant to raise funds for people around the world in need of medical treatment. what is next? me toi cofounder joining explain. how does this work? >> it is a we

why did in the ipod turn into a great video camera.other big one. -- tb was another big one. -- tv was a big one part we focused our energy on cell phones. let's focus on really big markets that have incredible impacts well beyond steve's re ign as ceo. ♪ >> welcome to bloomberg markets. from bloomberg world have perez good afternoon. i'm betty liu. -- from bloomberg world headquarters, good afternoon. does the data back her up? congress launches an investigation into pricing by valeant, turing and others. facebook faces high expectations as it reports quarterly earnings right at the closing bell. the social network has consistently delivered surprises to the upside. about one hour away from the closing bell. let's head straight to the market desk where julie hyman had the latest.

tara: "get outta the house, go out, put the phone down, unplug the ipod, turn of the ipad, turn off the tv, and socially interact with people. part two of this story will share how women can n improve economically and in overall health.watch part two tomorrow during cbs 2 this morning. still ahead on the cbs 2 news at noon, who's beinlooked at to lead the f-d-a and why some are concerned about the choice. choice. ((pkg) (pkg) a street sign in australia is accepting your donations, through card tap technology. technology.sot"it't'currenty got the five minute animation of melanoma that starts off very small then starts growing, and the only way to reverse the size is actually to make a payment on the paypyps unit, and once yououo thth and you tap, the software inside recognizes that you've made a payment, and the melanoma will reduce by about fifteen to twenty per-cent" cent"to learn more you can visit melanoma-d-d-g-dot-a-u. org-dot-a-u.the climate reality project has released a call to action to eight world leaders, who will be meeting in paris for the un's framework convention on clima

alongside steve jobs to revolutionize the way we listen to music and became known as the godfather of the ipodrly a decade at apple, then hatched a company of his own. in 2010, he cofounded nest labs, where he promised to invent every unloved product in the home. a promise so thrilling, google, soon to become alphabet, snapped up nest and its star ceo for $3.2 billion. joining me today on "studio 1.0," nest ceo and cofounder, tony fadell. tony, so great to have you here. tony: it's so great to be here. i love it. em y

alongside steve jobs to revolutionize the way we listen to music and became known as the godfather of the ipodrly a decade at apple, then hatched a company of his own. in 2010, he cofounded nest labs, where he promised to invent every unloved product in the home. it, so thrilling, google, soon to the alphabet snapped it up , for $3.2 billion. joining me today on "studio 0,

. >> i want an ipod and headphones. >> laptop. >> and consumer saveings expert said, first, use a price compare son tool lake shop genius or invisible hands. they run in the background while i were showing around online. if what you are about to buy is cheaper at another retailer they alert you before you purchase. the laptop for her daughter we first found on amazon for $330. but insaysible happens found it on best my for $279. next up, electronics on the list? name your own price with a company that negotiating with retailer for free. the headphones for her husband were $99 and now they are $72. >> finale, did you know the savings do not have to stop when you have made the purchase. websites work to get you money back on stuff you have already bought. if the price drops, you get me the refund. thank you is right. simple. >> you give them access to your e-mail and they will scale an your sales receipts and if they fund a better place they file a claim with the retailer for a price match. your account is automatically refunded. they take 25 percent of whatever savings they find you. >>

alongside steve jobs to revolutionize the way we listen to music and became known as the godfather of the ipodrly a decade at apple, then hatched a company of his own. in 2010, he cofounded nest labs, where he promised to invent every unloved product in the home. a promise so thrilling, google, soon to the alphabet, snapped up nest and its star ceo for $3.2 billion. joining me today on "studio 1.0," nest ceo and cofounder, tony fadell. tony, so great to have you here. tony: it's so great to be here. i love it.

they unveiled the ipod. [laughter] how do you think that worked out for them? different products solve different problems. what people love about dropbox is it is easy to use. you are not locked into any one platform. emily: apple had a huge problem. icloud was not hacked but people's passwords were hacked. how do you make sure that does not happen to dropbox? drew: we have teams of people who think about what can we do even if you are kind of sloppy with your passwords or reuse things, we try to proactively identify suspicious behavior. we go at it from a bunch of different angles. emily: how has your personal life changed now that you are rich and famous? drew: i think people would be surprised. it is not that different. i still spend most of my waking hours thinking about dropbox. emily: you have been on "silicon valley," and hbo hit show. drew: i had a very important role -- just standing there at a cocktail party. it is fun. i look at all of this as a new series of interesting experiences. emily: what is next for drew houston? drew: we have a lot work to d

your ipods, your apple products, a lot of places are doing 20% off for doing $100 gift certificates. target was one of them. erin: any other tips as people kind of run out to the stores? kim: for warranties, a lot of people do not like to do them, but last year, i was getting a it. it is not your big name television, so i wanted to just warranty on that. it might be something you want to take advantage of. again? . i will have a lot of information, a lot of links, drugstores. if you're doing everything right but find it harder and harder while our people work longer hours for lower wages, almost all new income goes to the top 1%. my plan -- make wall street banks and the ultrarich pay their fair share of taxes, provide living wages for working people, ensure equal pay for women. i'm bernie sanders. i approve this message because together, we can make and democracy that works for all and not just the powerful few. erin: one of the nation pose the most popular ballets is back at the palace theatre -- "the nutcracker." kevin: this magical ballet features over 85 talented local dancers,

>> today the trial begins for the man accused of murdering a philadelphia teaching fellow for his ipod. prosecutors say mar sell business jones shot and killed beau zable. zable was walking home when he was shot to death. he had just moved to philly to begin a teaching fellows program. today lawyers will begin selecting jurors. >> two people are walking around south philadelphia pretending to be police officers and then stealing money. investigators say the thieves targeted two people early yesterday morning, in the first incident a man and woman flashed a badge at a woman at fourth and jackson, she ran away as the man yelled that he was going to arrest her. two hours later a man was told that he matched the description of a drug suspect. the pair demanded his i.d., then stole all of the cash in his wallet. police say they took off in a silver nissan. >> kind of scary, you don't know who is who anymore. >> it's scary because this is usually a quiet neighborhood, then you know, you got kids out here and everything. >> police say they plan to review surveillance video to see if they can

investigators say the killer took the 23-year-old's ipod. jones is already serving a live sentence in prison without the possibility of parole for another murder that happened in 2012. >>> happening now, aparen's nightmare. your child's school has just closed its doors with one day's notice. learning center that is are part of the education plus academy cyber charter program are blaming the pennsylvania budget stalemate for the shut down. bruce gordon joining us live to say frustrated parents have much different view. bruce? >> reporter: absolutely, dawn. the budget impass has delayed funding for all kinds of schools all over the state, cyber charters included. so parents at education plus learning centers ask, why is it our schools couldn't survive the crisis? >> i believe in this program. >> parents and teachers gather d out outside the education plus learn center on jackson street now empty and padlocked and lamented the loss of something special. marilyn toledo had two children here. >> this school here was small, 15 kids in a class. han

the trial begins for the man accused of murdering a philadelphia teaching fellow for his ipod. prosecutors say marcel jones shot bu zabel. zabel was shot to death in south philadelphia. he had just moved to philadelphia to begin a teaching fellows program. today lawyers will begin selecting jurors. >> two people are walking around south philadelphia pretending to be police officers, then stealing money. investigators say the thieves targeted two people early yesterday. in the first incident a man and woman flashed a badge at a woman at fourth and jackson street. she ran away as the man yelled he was going to arrest her. two hours later a man on east passayunk avenue was told he matched the description of a drug suspect so the pair demanded his identification, and stole all of the cash in his wallet. they took off in a silver nissan. >> kind of scary, out here you don't know who is who anymore. >> it's scary because this is usually a nice quiet neighborhood. you got kids out here and everything. >> police are looking at surveillance video to see if they can get a better descript

why wasn't the ipod turned into a really great video camera? tvs was another one.the biggest room at impact on the world? cell phones. we will focus on ur energy on that. -- all of our energy on that. let's focus on the big market that can have incredible impact steve's rain sco. >> google is taking it on with self driving cars. ceo.ign as >> regardless of whether it's a , mostr uber or lyft people who drive do not know how to drive. they are not professionals at it. >> how do they make these cars safe, drive well and well-designed and desirable. uber is a self driving car, but it happens to be a person is driving it. they've already made that choice. how do we make it even better and even more pleasurable experience? miss the full interview at six clip p.m. eastern time right here on bloomberg television -- six -- six.m. eastern time 0:00 p.m. -- ♪ betty: it was investing is bigger than ever. our outspoken activists good or arefor business -- outspoken activists good or bad for business? you wrote today about activists finding it a lot easier to get heard in the b

an ipod touch is an iphone without the cellular bill. it doesn't use a cellular network but instead gets on wi-fi. our kids are in wi-fi wherever they go. you can call and text with it and you never faye a cell phone bill. >> i have one. >> if yoyowant to lose weight, he says go to bed! >> this is true! >> i didn't appreciate that! >> while you are sleeping, the carbon dioxide that you exhale will make you lose two to three pounds by breathing! moisture and carbon dioxide leaving your body at night. >> it means we should sleep more to lose weight. >> or if you care how much you weigh, weigh yourself first thing in the morning. >> how do you get your texts when you land? >> you have important text messages have piled up while you're on the plane. break the log jam. you send yourself a text. that tells, it i'm online and suddenly all of these text messages which has given up trying to deliviv will pile through. >> picking up passengers at the airport? >> life changer! pick them up not at arrivals, pick them up at departures! >> i do that a

i sit down with nest ceo, the godfather of the ipod. cutters from cord cable stocks.their own business by doing deals with netflix? u.s. stocks retreated from a three-month high today, remarks from janet yellen indicating we may be closer to a hike in interest rates. the s&p 500 slipped about half a percent. the dow dropped 51 points.

. >> ipod it was supposed to be the other way around. -- i thought it was supposed to be the other way around. mr. clinton: you can ask me questions also. is this where i'm supposed to sit? where am i supposed to be? let sit down. where are you going to sit? you told me to sit facing the coke machine. i just do what i'm told. aren't you proud of your students? >> they are a great group of kids. they really are. mr. clinton: are you the only counselor here? ?hat is the size of the school do you have state standards? >> [inaudible] mr. clinton: do you have any elementary standards? >> yes, we do. [inaudible] 83, wenton: back in rewrote our school standards. we adopted some pretty stiff hiring 14and wound up statewide. >> [inaudible] mr. clinton: we've got all these kids coming to grade school from really troubled families and even when parents are doing their best to do a good job, they may be poor and have very little education and you have a coming and we get more male counselors in the earlier days because it really enriches the kinds of interactions these kids can have. >> how are yo

philadelphia found that three quarters of their children had their own tablets, own smart phones or ipodsvices without supervision. now experts and doctors say that while the interactive apps can help kids learn they are more concerned with the kids being unsupervised. other concerns are allowing children to use devices when they are in bed. some experts say that it is far from clear if electronic devices actually harm the children and one profess or said that children need more laughs an apps. >> cheryl: go out in the yard, it's not a scary place. ever think about eating more cabbedy than -- candy than you should? a family left a note that said help yourself. most kids only took a few pieces but this woman left nothing for training or treaters. >> that is so wrong. take one and be gone. go on your way. not nice. gop presidential candidates jeb bush makes a bold prediction, we will have a story. investigators search for russian passenger jet in egypt, dismissing claims by isis that brought down the plane. we will have the latest in search for the answers. they went up from red to green, n

your ipods, your apple products, a lot of places are doing 20% off or they are giving you a $50 certificate, target is one of the stores that does that. >> any other tips as people kind of run out to the stores? >> one tip is a great one for warrantees, a lot of people don' t want to do warranties, the last year i found i was getting a $400 television and i all lay had to pay -- and i only had to pay a warranty on $200. it was not a big-name television , so i wanted to make sure that i got a warranty on that. >> what is your website again? >> extremecouponprofessors.com. we will have all of the links to the good deals and you won' t want to miss them. >> we will be right back. >> santa claus needed some extra helpers this holiday season. jean: meet some of the elves who keep people happy during the holiday season. jen: and we will figure out who won this year' s queen city championship up next and sports. jean: calling all elvis. operation santa claus need your help this year. jen: -- calling all elves. operation santa claus needs your help this year. jen: for more than 50 years, members of

tara: "get outta the house, go out, put the phone down, unplug the ipod, turn of the ipad, turn off the tv, and socially interact with people. part two of this story will share how women can improve economically and in overall health. if you're just getting up, good morning -- it's now coming up next... next...why millions of dollars in funding is being held up for renewable energy in iowa. iowa.you're watching c-b-s 2 right now on cbs 2 this morning...the latest details about a murder investigation at a motel in cedar rapids -- and a shooting in town just hours later. new developments in the russian investigation into what brought down a passenger jet in egypt. where iowa's leaders stand on bringing syrian refugees to the hawkeye state after the terror attacks in paris. welcome to cbs two this morning...i'm kevin bbarry. barry.and i'm kelly d'ambrosio. d'ambrosio. let's get a check of our cbs 2

. >> young people love their ipods, mobile things.rly start" continues right now. [ music playing [ music playing ] >> new clues on the doomed russian jetliner. 224 on board killed. team coverage breaking down new details. >> donald trump, he's out there trying to sell a new book him he has new attacks on his opponents, there is new information coming out of the polls. >> that is new polling for hillary clinton, too, reversing trends in key early states. welcome to "early start." >> it's wednesday, november

i sit down with the father of the ipod and current ceo to discuss his time at apple, working alongsideobs, and the future of the connected home. do not miss the interview at 6:00 p.m. pacific, 9:00 p.m. eastern right here on bloomberg television. it has a golden bridge, cable cars, great surfing and will be to host of next year's web summit. we travel to lisbon, hoping to position itself as europe's san francisco. >> more than 40,000 delegates have descended on dublin for the last year of the web summit in the irish capital. next year, the capital of portugal has won the right to host the mega event in technology. surfing, cable cars, and golden bridge is. >> it's pretty common every week to go surfing every morning. you can get a surf hour in the morning before work. >> in lisbon, the portuguese capital looks a lot like san francisco and is starting to act like it. >> i worked in san francisco and i see lisbon as a beginning of that. i see a lot of similarities, the energy of the people in both. >> tech startups are expanding quickly, raising millions, and shared workspaces are adding

. >> ben: does this replace your ipod and macbook? remac it is is supposed to. it is a full powered laptop that has tablet like features in a stylus. what makes it awesome aside from having a fantastic interesting, indestructible bill to it and being made out of awesome aluminum, what i like very much about this tablet and this laptop is you can draw anything with the stylus. you press a button and it fully detaches. you can put it back the other way so you can keep the keyboard with you or just use it as a tablet. it is superlight, you can hold it. it is a 13-inch tablet now, it is really big, it has a three hour battery life in that configuration but as soon as you put it on it will live all day. >> ben: there's batteries in both part obviously. >> reporter: they have made this practically indestructible. this weird looking hands could be this robust. i'm incredibly of pressed with the power of the computer and its physical shape. a full-blown ice seven or i five, it runs runs anywhere from 1400-$3200 which is comparable to the macbook pro. no other manufactur

tara: "get outta the house, go out, put the phone down, unplug the ipod, turnof the ipad, turn off the tv, and socially interact with people. tomorrow morning on fox 28 morning live, part two of kelly's story examining how women can improve economically and in overall health.that's tomorrow morning, on fox 28 7:00 a-m. and coming up in sports sportsit's going to be a huge day at kinnick saturday -- but what the team is really playing for plus -- bluder's bunch is off to a fast -- but slow start -- what the hawkeye women need to fix before thursday -- after huge for the iowa football team -- the hawks have a chance to go 7 and oh at kinnick for just t second time in school history -- they also can wrap up the west divion title and clinch a spot in the big 10 championship game for the first time ever. ever.but there's another thing -- that's kind of getting overlooked -- it's the final game in iowa city for 21 seniors -- and this team wants to win on sasarday nn for for the history or the title -- but for the senior class. "you know we always talk about leaving the jersey in a better pla

what we stand for when it's all about the ipad, the ipod, the me, mimi and the now, now, now. who are we? that's where leadership is important. the challenge i put out to hillary clinton and donald trump and marco rubio and bernie sanders is, don't just come up with policy. we need a vision for this country. we need a sense of how. we have all this magical technology. we need to move forward. >> i'm not hearing that from any of the candidates. >> i'm not hearing that because they're all too afraid. >> so there will be questions after my questions. if you have questions, think about it and then will invite you to the microphone. >> i don't get this. almost every president gets a rand to having a war with the press. it's always flew foolish because it won't get them anywhere. i know they were warned that it makes no sense and they don't win with that kind of thing, but they're still doing it. tell us about that. >> that's a great question because you represent the press. they are generational piers. they had been friends. they came from the same schools and have the same experie

alongside steve jobs to revolutionize the way we listen to music and became known as the godfather of the ipodhen hatched a company of his own. in 2010, he cofounded nest labs, where he promised to invent every unloved product in the home. a promise so thrilling, google, soon to the alphabet, snapped up nest and its star ceo for $3.2 billion. joining me today on "studio 1.0," nest ceo and cofounder, tony fadell. tony, so great to have you here. tony: it's so great to be here.

they were curious about robert's ipod. they wanted to talk about music.hey wanted to talk about their families. >> mi madre. si. >> at night they were kind of jumpy. and i think that kind of comes with being in the jungle for as long as they had been. it was just on the edge of darkness. it became more this distinct noise. and i asked if anyone else heard it. it was distant, but it was low. it kept building in intensity over the span of maybe four or five minutes. the soldiers started to become alarmed, because it continued to get louder and louder and louder. >> is that a helicopter? >> we were thinking maybe it was a helicopter. but the sound was becoming more complex. there was this kind of clicking, almost like a metallic sound. now the soldiers are totally spooked. and their little squad leader is telling them to take positions. and they don't want to go. we're all like what do you think it is? robert looks at us and said -- >> it sounds like a column of men coming towards us. >> and i listen, and it's just right there. of course. it's a massive amou

alongside steve jobs to revolutionize the way we listen to music and became known as the godfather of the ipodle, then started a company of his own, nest labs, where he promised to invent every unloved product in the home. google snapped it up for $3.2 billion. joining me today is nest ceo and cofounder, tony fadell. tony fadell, so great to have you here.