. >> owned by ira duffman the new jersey nativeive thinks hot dogs are overlooked. >> you can get 25items on a burger and nobody thought of doing that on a hot dog. there's no reason why not. >> he prides himself on playful mixes and toppings from the fridays and street credit with shoppers and -- >> can get a plain hot dog or one with baked beeps and treat owes and ownon rings. >> what he's talking about is rutgers fat dog hoe math to a sandwich only found at rutgers university. >> it's smiling at me and sweet and safery and really good when you put fritos on top. >> with a little effort you get it all in one bite. >> this is how i like to do yoga. down dog, up dog. >> and mango, sweet chilly sauce and. >> rice, really? >> it's exotic, glistening, not your average dog. this is avant guard in the mall. different. different. >> finally i had to dive into a double fried fry bowl done mexican style. >> i mean duh we knew this would not be good. >> hall peepos and fry and chipolte ran. sauce, what are you doing back there ira, what are you doing. changing lives at the bowl. >> it makes m