there are several hundred brands that continue to ignore consume irchoice. it's not perfect. absence of a cost of ignoring consumer requests, some companies keep on mailing or delivering phone books. in 2010 we turned to the federal trade commission to address this issue. in october 2010 we made it easy for consumers to submit complaints to the federal trade commissions through choice. now there's a cost of noncompliance. now companies are starting to listen. there are a few holdouts but they will fall. one more moment -- >> i will give you another 20 seconds. >> thanks. >> where are we with the directory industry? the city of seattle adopted the nation's first ordinance that requires directory publishers to honor consumer choice considered through the city's registry. failure to do to will result in a penalty. why your ordinance will differ in its approach, the fact you're establishing a regulatory regime to enforce choice is critical. so thank you for your time, your attention and your leadership in helping us enforce choice. >> thank you. next speaker. >> following speaker