irina agibalova irina you in the financial market for more than 25 years, how the portrait of an entrepreneur has changed during this time to a unique portrait ; business has evolved and we are going through such rather difficult times all the time, then crises come, then the state regulates e. well, in fact, we are accustomed to these changes. yes, in fact, we are already accustomed to these changes. and what happens everything happens quite cyclically in every crisis. uh, hmm big players stay small ones go. instead of small ones, she comes with young daring ones who have not yet worked in that system. come and for them it is perfect, but the usual standard situation and the level of the norm. and they work in this and it is these people who , as i see it, are very cool. hmm , these new business processes are being launched. which businesses are investing and how are preferences changing? ah, well, look, if we are now talking with you about some currency or stock markets, then i do not presume to comment here. but if we are talking about investments in business in businesses, then there are our own resources. uh, that is when people invest their resources into businesses, then with hmm, the sphere has changed a little, yes, that is, it is now in the lead, and the it-sphere is now in the lead in services. and, of course, we see that now everything is leading online. this is the direction business is waiting for a lot of changes. in the coming year, what approach should entrepreneurs take in the new conditions, what hmm should companies proceed from in strategic planning? here are some recommendations from you uh-huh well, look, it’s always those entrepreneurs who win now who, uh, who already know how to plan, who begin to plan and planning is important not only to rely on that experience. which you have, yes, not only to plan what you already have well, you want, for example, to grow and plan this growth, and at the same time, be sure to plan an anti-crisis strategy and i call them black scenarios. that is, if something goes wrong, what will we do in this case, and you understand that this is directly more relevant than it was before and naturally. i recommend using well to navigate the new hmm modern tools. such as units of the economy, which, unfortunately, no one knows in the unit economy and its strategy to integrate not only classic promotion tools, but also marketing ones, because these companies will now be in the top irinathe main mistakes entrepreneurs make. i highlight the main ones. so the first mistake is when the business is not digitized, when entrepreneurs do not know their numbers and what can i rely on

irina agibalova irina you have been in the financial market for more than 25 years, how has the portrait of an entrepreneur changed during this time to a unique portrait has evolved business has evolved and we are constantly experiencing such rather difficult times, then crises come, then the state regulates. e. well, in fact we are accustomed to these changes. yes, in fact, we are already accustomed to these changes. and what happens everything happens quite cyclically in every crisis uh hmm yeah big players stay small ones leave. instead of small ones, young impudent ones come who have not yet worked in that system, they come and for them it’s perfect, but the usual standard situation and the level of the norm, and they work in this and it ’s these people, just the same, as i see it, very cool. hmm, these new business processes are being launched, which businesses are investing and how do preferences change? ah, well, look, if we are now talking with you about some currency or stock markets, then i do not presume to comment here. but if we say about investments in business in businesses, that is, their resources. uh, that is, when people invest their resources in businesses, then with hmm, the sphere has changed a little, yes, that is, it is now in the lead, and the it-sphere is now in the lead in services. and, of course, we see that now everything is leading online. this is the direction business is waiting for a lot of changes. in the coming year, what approach should entrepreneurs take in the new conditions, what hmm should companies proceed from in strategic planning? here are some recommendations from you uh-huh well, look, but always here those entrepreneurs who are now winning are those who already know how to plan, who are starting to plan, and planning is important not only to rely on that experience. which you have, yes, not only to plan what you already have well, you want, for example, to grow and plan this growth, and at the same time, be sure to plan an anti-crisis strategy and i call them black scenarios. that is, if something goes wrong, what will we do in this case, and you understand that this is directly more relevant than it was before and naturally. i am i recommend using well to focus on the new hmm modern tools. such as units of the economy, which, unfortunately, no one knows in the unit economy and its strategy to integrate not only classic promotion tools, but also marketing ones, because these companies will now be in the top irinamistakes they make entrepreneurs. i single out the main ones, which means that the first mistake is when the business is not digitized, when e entrepreneurs do not know their numbers and what can i rely on - this is an unacceptable luxury, the present time. here is the second mistake - it does not know your key indicators, because when you do not know your key indicators, you make other actions ineffective, but knowing the key ones. you, naturally. you will hit exactly on target in order to increase your profit, the third mistake is when you live with a position, i am the smartest. that is, i already know everything, and this is when you do not learn some new tool, do not understand and do not involve specialists to solve some serious issues of companies irina what advice can you give to all belarusians, not only businesses, what to do so that you and i have money, except, of course, making a wish in the new year, what advice? you can give as a financial mentor. well, look, i don't kno