erik: iroko's content is just as different as it's distribution.ria are hooked on nollywood, the thriving film industry. what would you say is the biggest barrier or obstacle to growth? >> it has to be collectivity. access -- free access to capital. it's very lucrative. it is a luxury. it is not essential. it is something which is really important to people. we are trying to make a luxury affordable to make payment that , much more frictionless. essentially, it is the size of the wallet. people's available money. erik: again, if we use netflix as a reference point because so many people are familiar with this service how viable or , valuable a business can he -- you build without high-capacity broadband because that is what it took to catalyze the streaming business in america? >> we are trying to build a business where access is a challenge. we are thinking from a completely different framework. erik: comparing it to what netflix does in united states is dead wrong? >> we are android primarily. we are focused on downloads, so where everyone is goi