the 96 billion-dollar man, irwin gottlieb.elcome to fox a pleasure to have you here. >> thank you. adam: the whole idea how we advertising is changing. let me start with something. tv model dead because it gets 60 cents to the dollar and will it be replaced by digital or both? >> the tv model is certainly not dead. people have been talking about the death of television as long as any of us have been around, right? in fact it is flourishing. it will not be called television eventually. it will be video. because you will consume it on lots of devices. we're already treating it that way. there was a time when we referred to television as network broadcasts, right? then we started calling it national broadcasts because cable and syndication were part of the scene. now we just call it video. cheryl: but you know what, irwin? it doesn't seem like the money is flowing into mobile like you think it would be at this point. still if you look at spending on tv and radio, that is where the chunk of madison avenue, i say that with quotatio