>> isabella sola: yes, i think so. >> stahl: i think i look cool, too. it wasn't that long ago that glasses were uncool. you only wore them if you absolutely had to. i can remember, not that many years ago, my mother telling me that men will never ask me out if i wear my glasses. i was to go blind if i wanted dates. but luxottica took this medical device and turned it into high fashion, by making deals to conceive and create high- quality, stylish specs for nearly every brand and label you can think of. >> sola: we have prada. we have chanel. we have dolce e gabbana. we have versace. we have burberry. we have ralph lauren. we have tiffany. we have bulgari. >> stahl: they're not even called "glasses" anymore; they're "eyewear." do people really wear this? >> sola: yes. >> stahl: once glasses became "face jewelry," luxottica could charge a hefty markup. but you know something-- i know that there are some less expensive glasses that look very similar to the very expensive. for example, this is your vogue line, which is not that expensive. >> sola: yes. >> s