thank you. >> rose: neville isdell is here. he was the c.e.o. and chairman cocaola between 2004 and twine. he is credited with turning coke around after it expeenced deining market share and mass layoffs. he als brought a glebl profile to the job. he was born in northern ireland, brought up in africa and worked in the philippines, germany and america. isdell writes about his life and career in a new book called "inside coca-cola." in full disclosure, ts comny has been a long time supporter of this program and i'm pleased have neville isdell come to this table for the firstime. welcome. >> thank you, charlie. >> rose: what made you decide at long last to write about these experiencesoff've had around the world? >> two things. i always wanted to write a book. >> rose: i know, yes. >> a different type of book but friends said to me... i tell stories about things that happened around the world and a lot of friend said "you've got to write a book, you have to put do that down." and essentially one year after i retired i realized if i don't do it now