support by what would appear to of ye ike,e,ik ike ♪tion asere ♪ >> reporter: by the time dwight isenhour to run in 1952, his republican backers convinced ike to try his new hand at this new medium television. >> he agreed to participate in a campaign, isenhour answers america. and they're completely staged, but he went into a studio and off of cue cards he read these answers to americans' questions. >> what party put prices up? >> and days later the advertising agency picked up people who were waiting in line for tickets at radio city music hall, brought them in and had them read t swers are cut toget. >> general, the democrats are telling me i never had it so good. >> can that be true when america is billions in debts, when prices are double and break our backs? >> isenhour says, no, it's time foray change. >> it's time for a change. >> reporter: crude, but effective. he won. >> i do solemnly swear -- >> reporter: and would become the first president to hold a televised press conference. >> we're trying a new experiment this morning. i hope it doesn't prove to be a disturbing influence.