that was ismail michael was stephanie ruhle. don'tny check twitter but tweet? 1000 twitter users how to use the flap orme. we will bring you the results, next. ♪ ♪ >> i am emily chang. this is "bloomberg west," streaming on your phone, tablet, and bloomberg.com. turning back to twitter, users have flocked to twitter since secondst tweet was sent 2000 six. keeping users engaged was a huge challenge for the company. we asked over 1000 people in the united states how they used surveymonkeye shakedown. cory johnson is back with us in new york. dave goldberg joins us now in the studio. small disclaimer, your wife works for facebook, a competitor for twitter. but you spoke to -- what, over 1000 people? >> we asked them if they used twitter and how they use it. everyone had heard of it, but only 38% said that they used it on a regular basis. >> awareness is high, adoption is not? >> 38 percent is pretty good. i don't think it's horrible, but it is just relative to the awareness. kind of -- what are people using it for? and where are people not using it? those are the