program but then they may have means to help fund a marketing program, you know, so i think professor isobell sort of alluded to some of that. i have asked nate to see what supervisor campos' thoughts are on that to provide direction to make sure that he is the legislative sponsor to make sure we're following his legislative intent. but if it's still relatively broad these are things up for the commission's consideration. >> are there any other cities that have done --. >> no we're the first. cities like new york and seattle are interested in what we're doing to see if this is just another step to help doing some preservation for the small businesses. >> the way i see it there are four points, two of them, the first two are objective and two are subjective, correct? so objective, the first two will be the entry door and then the subjective element will be developed --