will be important for companies like the ones out there that are demoing raising eeing --this issayi dustryis like the internet. it can take anything in. we are concentrating on more -basedainment content. you have people focusing on the news. in terms of content, everything that exists on television, the internet, all of these things will become vertical. it all depends on how big vr becomes. we have pretty high expectations for the medium. it is inevitable it will be vertical galore. >> are you worried about companies trying to force it? a period orng to be are we in a period were everybody is looking at it as a fad perhaps? we will be cooler if we have a app. video, weoking at 360 were all saying, this is not vr. at the end of the day, if the momentum is strong enough, anything in that direction will help the industry. i do think we will see a lot of bad vr inevitably. the companies who are able to curate content really well are going to thrive in this business. >> we have always been this curated platform. we do see some bad things and we try to help them he come good become goodlp them