one day in isyammer, and yelp, eventbrite. when i get in there, i do two things. i walk around and let them tell me what they do and what their business model is. then they have allowed me to do something that i did when i was at twitter. they let me speak to their employees. that is the most important thing. if i am going to give you a secret about technology, it is -- the fact that technology is here, partly it is because we have great cultural venues, great food, great bicycle and transit lines, but the real reason why the technology industry is here is because they are in search of the talent that makes them successful. that talent is their employees. he may not have known this, but when i met with twitter the first time, i asked to meet with their top engineers by myself, without the cfo or ceo in the room, and they let me do that. that has become part of my visit. they have to let me speak with the employees themselves. if i ask the employees what they need from the city, and if i can cater to their needs, i have captured the cfo and ceo of the company, and