yeah, you know, itell you, i was telling you that for me, photography is a media.t that i am a photographer because i like black and white picture. you know, i'm not an artist. i think photography is a media, is a sociopolitical action. and that's the way i always try to use it. also, when i did pictures of, you know, fashion or advertising, every picture has got a political message. every one, even a postcard. see, what interests me about you is that i think from a young age, you were very political. and i think it's fair to say you were of the left. you know, you had strong opinions. and yet you entered the world of advertising, which is the most capitalistic form of communication. advertising is... it doesn't really touch me. i never actually did advertising — that's the point. but you were paid a lot of money by some of the biggest brands and businesses in the world. i never need advertise the products. no, never, i refused. so, let's talk about benetton. because you had a very long relationship with benetton. hejust called me. yeah, so for decades and decades,