the world cup brought in 47 million viewers for itv.any thought this would lori and -- lure in the advertisers. not blowout enough, so say many. maybe the market got to euphoric ahead of the itv numbers. >> thank you for that. head of trading strategy over at citigroup. before he went to the break, we were touching on europe and the conversations with various investors. what is your view? what is european qe? the way our economist have been describing it is a three-step approach. the first one is to lower rates. the second is to ease credit conditions because negative rates on the deposit side may have some compositions -- consequences on the repo market. the last up is what everybody is waiting for. large-scale asset purchases. >> rate cuts, negative deposit rates, potentially at the next meeting? >> we are calling for june. you will not get the full package in june. you are quite likely to get a rate cut in september. securitiest backed is where they want to focus. >> they cannot do scale. able.ough inventory to be it is going to help

we will get first-quarter sales from itv and discuss it at length.k's biggest commercial broadcaster be a world cup winner? the broadcasters of the u.s. also having another dimension to the story. we will love analysis of those numbers when they break and we come back. ♪ >> bank of england set to release its latest economic forecast. governor carney's challenge remains managing market expectations on the timing and pace of rate hikes. countdown two elections -- german chancellor angela merkel says all efforts must be taken to hold elections in ukraine on may the 25th. sanctions against russia could get tougher. in exclusive conversation -- russia's foreign minister sergei lavrov sits down with us and we have earnings out now from itv. welcome to the second hour of countdown. today, here on bloomberg we are going to bring you an exclusive interview with the foreign minister of russia sergei lavrov which will be coming up on noon the london time. that conversation taking place live in moscow. we are getting numbers breaking from the broadcaster itv. a

how much a challenge without proof for broadcasters like itv?ill prove a challenge for all of them. is it more of a challenge for channel 4? they have seen the biggest falls in audience at the moment. is it going to -- for somebody like itv, which has less of its audience amongst the younger people, it still has the court older markets, but things like itv b is part of the strategy to strengthen, to get more of that younger audience. >> they are seeing good growth in online. they are trying to shift us onto tablet. >> that is occurring anyway and you could say they're behind the rest of the market. it is a very in port and area -- important area and itv is going to meet -- beat the market average in terms of the market share of revenues from advertising. >> will be approached while souter? -- would it be approached i a souter? or?by a suit >> you always can have that talks for companies doing well, but we prefer to look at the business and it is becoming a significant presence. it is the fifth against in the u.s. some clouty gaining and you see

itv talked to daniel dove the guy who was arrested. >> right place at the right time i would say it's okay to use taser. but when in a cell and you can't go nowhere that was totally wrong. >> at the same time the chief constable of the police a guy named patrick had this to say. >> every day officers have to deal with people who are violent and i want to make sure my officers have the protection equipment in order to enable them to do their job. taser is one of those pieces of equipment that enables them to do that job. >> cops pull people over for violating the code. but -- >> this is a code that i bet we would all want to be pulled over for. >> oh. >> ice cream. >> ice cream. >> the story behind this sweet gesture. and -- >> crazy trying to get the blueberry. >> a cute pug's fight to gets fruit. hey there. did you select these things on purpose? not a color found nature. there's nothing wrong with tha. i can hear your arteries clogging. ok. no. this is tap water. i can't let you buy this. oh. crystal geyser please. crystal geyser. bottled at the mountain source. surprise!lcome back.

that will put a lot more pressure on channel four and itv.t just going to be that bt -- that bskyb is the giant. everyone is going to get pushed. will the ultimate winner, they have to provide original content? i'm thinking of netflix. >> my own view is that original content is key to this. this battle started by buying moving rights and it moved into buying sports rights. now it is getting into buying drama rights. you were playing kevin spacey's trailer for the interview tonight. you think about just what a seismic shift it is that netflix, accompany you never heard of a few years ago, is making something that has 100 episodes. that is a tremendous investment. it's working. people are signing up to netflix all over the world. >> that is going to be the real game changer. is there anything we are not real the -- realizing at the moment? when we look at the way we consume media. if anyone predicting the amount we would be using? >> i think people certainly thought that there would be a lot more tv channels. i think that we probably missed is

will it be iphone 6, or iwatch or maybe the itv we heard a lot about. that is what folks are asking when apple kicks off the developer's conference. cantor fitzgerald top analyst says none of these things are coming. he still sees the stock moving higher, over 100 bucks higher. why? he is here to tell us in a moment. liz: some banks raising a red flag, warning that profits could take a hit this quarter. we'll tell you who is sending out the warning signals. david: also there are some companies that can't wait for summer to start. among them six flags entertainment. will hot weather mean a thrilling ride higher for the stock as well? we'll talk to the ceo of six flags exclusively. liz: we want to hear from you. we'll be talking to "forbes" women's editor about the new list of the most powerful women in the world. who do you think should be at top of the list. "forbes" 100 top women. tweet us @fbnatb. your answers coming up. ♪. [ male announcer ] what if a small company became big business overnight? ♪ like, really big... then expanded? ♪ or their new pro

paul davies, itv news. >> ifill: the move will be to use more powerful sonar equipment across a much of the indian ocean. >> woodruff: the president of nigeria, goodluck jonathan, vowed today his government will wage total war on boko haram. the islamist group kidnapped more than 200 school girls last month and has carried out a series of other attacks. jonathan pledged again to get the girls back, and he insisted the threat from boko haram will be eliminated. >> woodruff: hours later came word that the militants had killed at least 32 more people in a village in northeastern nigeria. >> ifill: news of a shocking crime swept across india today, two teen-age sisters were gang- raped, strangled and left hanging from a tree early yesterday. it happened near a village in uttar pradesh state. police have now arrested four men including two police officers. india drew world scrutiny last year after a fatal gang-rape in new delhi. >> woodruff: in egypt's presidential election, with nearly all the votes counted, the former army chief, abdel fattah al-sisi, has won a landslide victory. his ca

. >> east itv hair. [laughter] >> heritage has been around 40 years and they were instrumental in getting me interested in running for public office in the first place. a 47 years old at ever run for anything. i got frustrated with washington, was tired of the television set. i was reading heritage backgrounders because a friend of mine who's a professor had at the next fellowship. i started in the connection between public policy and the things they care about. i found out i was sick as their bidets. i thought it was just an american, their breeding not hope manders and what political stripes really believed in. the house of representatives from a circuit that once i got to the senate he started heritage action and could actually make the phones ring when i was trying to stop legislation. it's the other organization that left the senate. >> is one of my first questions. you are somebody for this unit is the kind i count myself as one. you work for your congress and frankly when i heard you're the united

. >> we have japan, we have star in asia, we have itv here in the uk and other deals that are comingough now that we will announce in had the coming weeks. >> is that where the bulk of your return is coming from, broadcast deals? >> that's one source of return. the main source of return is the sponsorship. why we think we are getting good sponsors coming our way, we sit between a sport and corporate social responsibility. there are very few sports that combine supporting an event with tv ratings and so on. we are being linked to something good for the environment, promoting the electric cars. that's where we think we're a good option for big corporations and there are many around the world that put this at the top of their agenda. >> completely off the subject now. i was looking at your bio, you were a european parliamentarian. yesterday we were talking about branding the eu, getting it away from the populous parties we've seen. in a sentence, how do we market the eu? >> i was a member of the parliament, 13 years ago. rebranding the eu, it's a complicated thing. i think the eu is too