there were nine series on itv over the last, . gosh, however many years. 15 years, and it's been off air. - but we did change it up quite a lot. - we felt like it needed - new1 million. that was a discussion we had i with itv about creating a stunt week, but we felt like _ a two—player game would make it far more interesting. we introduced a different lifeline as a result of thatj because we felt like it's great| to have something evergreen. it's a format like — - game shows are so hard to get right. if you've got one that actually works, don't change that. - well, except, at some point, somebody must�*ve decided that it didn't work, at least not sufficiently enough to stay on the television. and then, what, five years elapsed and you all come back and decide, actually, now is the moment to revive it. i wonder what the dynamics of all that is. oh, gosh, i won't go - on for ages 'cause i think this stuff is really complicated. - i was at itv for many years when the cube was on, - so i obviously wasn't i running objective then. and i think what you do, . with all shows, is you tend to look at it and think, | "how can we improve? "does it need _ something chan