tavis: you were on lock-down with major personalities in our culture, people like ivan boski and others. what were these people telling you about how to perfect this brand? >> many of the high-powered white collar prisoners taught business classes. we had some of the brightest minds in the country that were locked up so these men had an opportunity to create jobs for themselves and they talked to other inmates who didn't have a degree or never went to school about branding and marketing and business so i gravitated to these guys and began to learn about myself and maybe i can create a business one day when i came out. tavis: sow -- how surreal is it that the guy who made "the pursuit of happiness" a blockbuster success is going to give you the same treatment? >> i was blown away. i had no idea. i went on "the oprah winfrey show" and two hours later i got a call from will smith and made an offer on my life story. we talked about life, we talked about all of the social issues that came up through the 1980's, some of the issues we talked about and i'm blessed. i'm very humbled for the oppo