creative all right gentlemen cross talk rules in effect that means you can jump in anytime you want ivan eland if i go to you first in washington what is the state of america's soft power today ok a lot of people think it was the u.s. to go real battering under the bush years and now we've had four years of obama what is this what is america's brand value. well i think america has a lot of brand value but i don't think it comes from. funding democratic forces in other countries i mean i don't think this through works very well since one thousand nine hundred we've tried to impose democracy using military power fifteen times and eleven times it's failed two times it's still out and four times it succeeded so it doesn't have a very success rate even when you force it on people so i think letting it bubble up from the bottom is better than funding democratic groups in elections and funding even things to bring about democracy i think people have to do it themselves in whatever country it is and i don't think we have the money for it here in the united states anymore to do these types of things ok

communications program at american university school of international service also in washington we have ivan eland he is a senior fellow and director of the center on peace and liberty at the independent institute and in london we crossed to jonathan mcclory he is a strategy adviser edwin creative all right gentlemen crosstalk rules in effect that means you can jump in anytime you want anyone if i go to you first in washington what is the state of america's soft power today ok a lot of people think it was the us to go real battering under the bush years and now we've had four years of obama what is this what is america's brand value well i think america has a lot of brand value but i don't think it comes from. funding democratic forces in other countries i mean i don't think this rule works very well since one thousand nine hundred we've tried to impose democracy using military power fifteen times in eleven times it's failed two times it's still out of four times it succeeded so it doesn't have a very success rate even when you force it on people so i think letting it bubble up from the bottom is