and now today we're joined by ivan kirchhoff, ceo of east 40 and dot com. so ivan, how has the cost of gave me evolved over the years and what factors contribute to the financial investment gamers make in their hobby? so, uh, gaming is there some people wholly, uh, for some people. it's a tool. uh, for example, uh we, we guide students into us university programs so they can get scholarships because they, they're good in their e sports. i'm sick, i'm fine. is there studies? there is, um yeah there's, there's a make it, i can be or out of it. yeah. has this thing the gaming lift it globally, is it now even considered a staple in education? yes, and the teachers do play are important role as well. like for example, i can wait until vacation east for programs they say indicates well space are are you an x are included activity. um, instead of like students, you know, going to their homes. you know, i'm playing alone with not a supervisor. person because their 1st may not be their stuff. like they're in a safe space in a school, you know, i aiming and you still