ivan mazour is chief executive of ometria. welcome to the briefing.our take, then, on these results from apple. are you concerned, or are you not particularly worried? from apple. are you concerned, or are you not particularly worried ?|i am actually quite excited. we are getting used to hearing the story of a drop in sale and a drop in revenue, especially around the iphone itself, but what we saw in the past couple of months and especially a couple of weeks ago is a dramatic refocusing of apple is accompanied toward services, which we see as being in line with an industry shift overall. we all now have all the products we want. we are have all the products we want. we a re less have all the products we want. we are less excited about upgrading to are less excited about upgrading to a new phone, whether it is a new iphone or a phone which cost half the price and does the same thing. but what we are looking for is experiences and apple has just rolled out four brand—new ones to try and lure consumers to have a stronger relationship with them. will they