you've got terrible political problems in the ivory coast, it's quite corrupt, you've got child labor, you've got arms deals going on and cocoa, the money being used, et cetera. so it's-- it-- you know, the-- the-- the chocolate industry has made a mistake by holding itself to blame because of poverty in africa. it's not actually-- they-- they can't solve it because it-- you've got governments, you've got corruption, you've got things going on like that. so-- it's very sad and the-- the-- the average-- afr-- african farmer will be earning $2 a day, -- not very much. and i know for a fact that-- i have spoken to some farmers and they talk to me quite candidly. i said, you know, what do you want, you know, how-- what about fair trade. they say, fair trade, that's no good, i want free trade, angus. i want free trade, i want to be able to sell my cocoa beans for my price. and that's where the problem is because they can't 'cause it's all-- it's all controlled by government prices and things like that. >> so it's a collective price and they can't negotiate it separately? >> it's a fixed pr