j. c. penney offers one cent items. target is stepping up customer service. they are promoting faster shipping with store pickup and more premium lines in home, beauty and apparel and organic produce and groceries. >> it makes sense to offer that. people going back to work are ready to spend money. consumer confidence measures are up. it is smart. >> reporter: this economist says retailers are trying to survive. >> they start to see notable >> reporter: target's online sales jumped 34%. that's tough to compete with. >> maybe people prefer the convenience of online shopping. >> reporter: this is why target officials hope the recent changes will help boost in- store sales by 3% next year. >> they are keeping the bar pretty low. >> reporter: regardless of the gimmick retailers try it is always about the bottom line. >> as a consumer i'm driven by price. the price has to be right to bring me in. >> reporter: in sarasota isabel mascareas 10 news wtsp. >>. out there and dedicate a beach day. >> i agree. we have all the high clouds we expected to see today. this is

j. c. penney parking lot. both victims died. ongoing. >>> less than an hour until the first results start to come in on super tuesday. are in florida, awaiting the returns. we got team coverage from donald trump and marco rubio's event plus the latest attack including one's harsh words for the media. >>> looks like great conditions the next several days, but two cold fronts in the forecast. more on those fronts coming up. >>> the wheel of osama bill lad inrevealed. where he wanted all that money this one goes out to all the allergy muddlers. you know who you are. literally. for all the wrong reasons. and your sneezes are a force to be reckoned with. well allergy muddlers, muddle no more . try zyrtec for powerful allergy relief. and zyrtec is different than claritin . because it starts working faster on the first day you take it. try zyrtec . muddle no more . and now introducing rhinocort allergy spray. powerful relief from the makers of zyrtec >>> you decide 2016, you know what today is? it's super tuesday. th

investigators say back on february 5th, deputies found two gunshot victims in the j-c penney parking lot at the florida mall. both victims died. hoops action for a last night... both the gators and the magic in action. orlando... who flew to texas for a one- game road trip. orlando playing the mavericks, last night. the magic got off to a good start. they built a double digit lead in the first quarter. but dallas responded, outscoring orlando 35-27, by the end of the quarter. the mavs kept the pressure on, and won 121-108. the magic return home tonight to play the bulls. the gators hosting kentucky in gainesville. the wildcats led by as many as 14, but florida hung in there. u-f, only down four at the half. but in the second half, the wildcats ran away with it. kentucky wins, 88-79. loss in a row for the gators. they are 17-13. they finish the regular season at missouri saturday. spring training is underway -- starting with a tie. the orioles and braves called it a game after they both scored four runs in nine innings, at disney, yesterday. the next braves home game is tomorrow, at 1