j >> reporter: jordan wright was a passionate collector.this flag from george's washington's inaugural in a mom and pop jnnk shop. >> the husband and wife would yell at each other, "where is the political memorabilia?"in and the husband would shout out, "it's in the basement!" >> part of the collection was once displayed in new york-- buttons, hat, lantern, umbrellas and posters from the campaigns of george washington to george w. bush. here's william mckinley, andy, engraved on the back it says "william mckinley, our hero for posterity." >> that's right. >> reporter: william jennings bryan, the democrats' candidate in 1896 was a renowned orator, but the republicans' response... >> they would pass out these coffins with a face in it and say, "talk to death." this is what's going to happen if he's our president." >> reporter: what now? what do you do next? >> we hope by curating it is we can figure out exactly what's in it. the problem with my dad is his collection and not sharing exactly what's in it, the knowledge was in his head. >> repor