j.b. bernstein. sports agent who set out to find major league baseball pitchers in a world where all they know is cricket. >> literally over 100 million men all grow up playing cricket. >> reporter: his idea, create an american idol like contest to find the fastest, most accurate. well come to the million dollar arm. there had to be natural ability. just look in the united states. pro sports. wouldn't change roger lemens natural ability. doing something else there is no baseball. >> reporter: sure enough he found two men that beat out 37,000 other contestants. and now they're improbable journey is playing out on the big screen. >> i'm j.b. burnstein. >> as john hamm takes on his first major movie role since "mad men." >> did you play a role in getting john hamm to play you in this movie? >> wow, because the resemblance is so striking. >> well, yeah. you are beth handsome men. >> we can deliver to major league baseball, the first indian ball player. >> it turns out the two best pitchers in all of indi

j.b. bernstein. >> reporter: bernstein played by "mad men's" jon hamm. >> we can deliver to major league baseballer. that's a billion new fans. >> reporter: the concept was almost like an "american idol." >> million dollar arm. >> reporter: to find the next baseball star in india, a country where cricket is really the king. >> there's literally over 100 million men who grow up playing cricket and that's it. >> reporter: 37,000 hopefuls. among them, some very bizarre techniques. >> impressed with his unique pitching action. >> the first time he threw a baseball ever, he stood there for about 30 seconds frozen, and we're all like, what's this guy doing? and he lets it go. we're like oh, my gosh. is that right, 82 with that motion? >> reporter: despite his unusual style, that arm, dubbed the flamingo won this man the rinku singh contest. back then, i did get a chance to play catch with him and the runner up dinesh patel. all right. did you ever see one of these in television or in pictures? >> no. >> reporter: you never saw this before? >> no. >> reporter: even so, both of them were drafted by the p