i think to the points made earlier, j.c. penneyone a tremendous job of reducing costs and getting working capital under control and focusing on the higher margin, private label brands. wall street is already giving j.c. penney credit for the ambitious guidance this year. the street is looking for 18% growth. so when you factor in the debt, even with all that growth at the street's already baking into the forecast for next year, you're talking about a stock trading at six times next year's levels. piers are a 1/2 times. this is not an inexpensive stock even when you factor in all of that upside that's going to come to numbers in the next year or two. so i think given that debt, you know, this really makes it a tough apples to apples comparison with more consistently profitable department stores. >> alex doesn't quibble with your thought that they're doing a lot of things right. he's concerned that this stock is priced for perfection, jan. >> i don't quibble what he said either. what i would say, though, is that the other department

. >>> shares of j.c. penney tumbled today after the retailer reported a surprise drop in its first quarter sales. the department store chain joins others like macy's, nordstrom and kohl's with weak sales result due to the online retailing like amazon. overall, retail sales climbed a seasonally adjusted 1.3% last month. online purchases advanced 2.1%. car sales also saw a jump after a drop in march. >>> let's take a live look at the big board. not doing so well today. the dow is down. >>> the sharks won last night at s.a.p. center making our biggest sharks fan, roberta, very happy. the sharks crushed the predators 5-0 in the deciding game of the series. joe pavelski had the first goal just before joel ward broke away from the park with the second. the sharks now face the blues in the westerns conference finals in st. louis this sunday at 5 p.m. >>> now to another winning team here in the bay area. steph curry's back-to-back mvp trophies will be on display today at the warriors team store in oakland. fans can snap

macy's will shutter 36 locations, and j.c. penney closed 47 over the last year. ira kalb is a marketing professor at the university of southern california. he says many big box retailers on longer give shoppers a reason to leave their computers. >> retailers have lost their added value. me reporter: since more online sales means fewer purchases at local malls, many retail e velopers are now trying to upgrade to more luxurious shopping centers that can sell twice as much per square foot and offer much more than shopping. >> in order to compete with online convenience and the one- stop shopping, you have to create a store experience. the ones that have are the ones that are doing well. >> reporter: like the grove in los angeles, which is experiencing doubling-digit ngowth. it's a shopping center that looks more like a village main street, complete with a green space, restaurants and valet parking, because the goal is no longer just shopping. >> we're also in the entertainment business. >> reporter: marketing director judy johnson says shoppers spend twice as much t

similar at j.c. penney, lost money, stocks way down, but janet yellen says the economy continues to strengthen. what? actually it's fading. we're putting the fed chair on fantasy island. a changing of the guard and google-- you can laugh. don't worry about it. [laughter] >> changing of the guard and apple is no longer the company, move over apple. it's "varney & company," about to begin. ♪ ♪ you're as cold as ice ♪ >> yet again, the producers get the music just right. it's as cold as ice, yes, it is for some retailers. we're calling it a full-blown ice age and we've got two new victims today. look at this, j.c. penney losing money and that stock's going to open way, way down at the opening bell, well, that would be 10%. if loses 70 cent a share. and nordstrom, that stock is going to be hammered, that's another what, 10%, maybe more than that for nordstrom down. retailers are in trouble, give me the reasons. start with you, ash. ashley: people aren't spending and if they are spending they're going increasing

you can see that in j.c. penneys, which initially plunged on the news about their abysmal first-quarter results. revenue trailing wall street estimates, reporting a drop in same-store sales in the first time in 10 quarters. macy's as well. this is a macro problem with consumers or a channel problem. very likely if you look at the retail sales numbers like the numbers you pointed to, this might just be a channel issue, not an overall american consumer issue. however, want to bring up one chart that kind of ads to this whole mystery, which is the consumer comfort index versus gas prices. generally you see an inverse correlation when gas prices go down, consumer comfort goes up. you kind of seeing that through the years here with the wide gap between the two lines. but if you look very closely what's happening towards the end of this chart, which is 2016, both of those blue line gas prices and white line mean consumer comfort index, they are moving in lockstep. how does that make sense? wiring consumer prices feeling b

instead of j.c. penney, j.c. brandy. i try to keep at least 40 bags of chips.p a lot of sweets because a lot of the girls come in detoxing, that is the main thing they ask me for. >> brandy, i'll give you your stuff back. >> okay. >> look at her. she's rich in here. this is the store lady. >> when it comes to her store, lane works on a policy she describes as two for one. >> two for one is if somebody comes and says do you have a noodle until shop day. yeah. here you go but that means they have to pay me two back. >> one bag of chips and one hot chocolate. thank you. nice doing business with you. >> you too. >> i'll be back sooner or later. >> so i don't have. my family takes care of me. but i get a rush out of it. >> lane is currently two years through a sentence at the prison. she was brought back to testify in an unrelated case. she said prison taught her the hustle. and how to keep her clients honest. >> if if someone doesn't pay when time i double it. and if they outright don't want to pay me, i don't know it. kind of gets ugly. i could give somebody a few

j.c. penney's and kohl's has good deals as well. >> the nba championship promotion. say you live in new york city and the away team wins the game against your team you get a free taco. why are they doing this? most of the time in a conference finals the home team has been winning. taco bell will be on the hook for a bunch of free tacos. if the away team wins against your team go to a taco bell between 2 and 6:00 p.m. the next day and get a free taco. >> you could say you were going for the losing team. >> cheryl, thank you. 19 minutes after the hour on this friday morning. a frightening new reality the antibiotic resistant super bug doctors have been dreading. what you need to know. >> the jeopardy jokester, you either love him or hate him. the reigning champion making the internet explode with his answers. [alarm beeps] ♪ ♪ the intelligent, all-new audi a4 is here. ♪ ♪ ain't got time to make no apologies...♪ >> it is the biggsest threat to the world today. an antibiotic resistant super bug made it to the u.s. a woman has been diagnosed with a rare form of e coli. th

j.c. penney is selling devices again in 500 stores across the country.esting furniture, floorings and window dressings. it is siting big investments in the housing market. budweiser wants to be called america this summer. the belgian brewer wants to make the patriotic change ahead of the beer drinking summer holidays in america. >> i wonder how other beer companies would think about them being called america. >> could they pull off a west virginia win today? what does trump need to unite the party? our political panel on deck to weigh in. >> what do voters really think about the candidates? they are talking politics and pancakes with heather nauert. she is live for us serving up some coffee. ♪ what are you doing? sara, i love you, and... [phone rings] ah, it's my brother. keep going... sara, will you marry... [phone rings again] what do you want, todd???? [crowd cheering] keep it going!!!! if you sit on your phone, you butt-dial people. it's what you do. todd! if you want to save fifteen percent or more on car insurance, you switch to geico. it's what yo

j.c. penney's they loudly announced they were no long going to sponsor the news and traffic updates duringt they pulled their advertising from all talk radio just to be on the safe sigh. in that way, what limbaugh did hurt all of his colleagues. the whole news talk format bake a no-buy zone. >> i usually roll my eyes, because i don't think they'll have an impact, budge in this case, it actually did. before i let you go, you mention indeed your story that trump has not been endorsed by rush limbaugh, nor attacked by rush limbaugh. he's taken this middle approach of not going all the way in for trump. is that right? >> that's right. i think now that the primaries have wrapped up, you know, he'll be pulling for trump, particularly against his hated hillary clinton. in the primaries, he was agnostic. i think that spoke to his business sense. he knew about half his audience loved trump, about half hated it, so he went down the middle. >> he is a mart businessman, but it seems like the ground has shifted underneath. we'll see what he does in july when the contract is up. ethan, thanks so much fo

so this is from j.c. penney here. the great thing it has the implemented bra in there.t will give that you bus lift that you need. >> the padding. >> pad something key. >> but it doesn't have the padding? >> it doesn't? >> it looks talcony-palmyra. >> go with fabric that's silicone, that gives you the lift without the bulk on there, also stripes. >> does it have the wire like the bra? >> yes it, has the wiring in there, too, actually made like a corset, almost, ariana getting off the plane, had her corset on, not giving it up, so you can go for that for inspiration, but wearing stripes so it can still be the angular stripe. will show your shape, as well. >> i love it. thank you so much. i want to go shopping right now. i need to get me swimsuit. i need to be ready. these ladies all rocking it, everyone fabulous no matter what you are working with. >> exactly. >> thank you, we appreciate it. >> all right, 9:51, mike's over here, i know you can't see him. >> we're going shopping for you, too, mike, we'll get you somber newed a shorts, okay? >> he's too excited. >> i have

>> j.c. penney and tiffany's. you look at retail sales number, it was positive. that's what's going to be going forward. >> that does it for us on "the halftime report." "power lunch" starts right now. >> thank you, melissa. we'll see you in just a bit. welcome to "power lunch." stocks are selling off. expectations grow over a possible june rate hike. there's a look at all ten sectors now. utilities and consumer staples are in positive territory today. hi, everyone. i'm here along with brian sullivan. tyler mathisen is going to join us in just a bit from washington. but first, let's kick off what's going on with the markets. more on this thursday market slide with dominick chu. >> 168 points to the down side. at the lows we were down about 185, 186 points. so we're off the worst levels of the session so far. but an interesting carry through from yesterday's trade when it was all about the fed minutes and the idea. the possibility of a june rate hike from the federal reserve and that really drove markets kind of a little bit more towards the volatile side. today,

>> j.c. penney and tiffany's. you look at retail sales number, it was positive.oing forward. >> that does it for us on "the halftime report." "power lunch" starts right now. >> thank you, melissa. we'll see you in just a bit. welcome to "power lunch." stocks are selling off. expectations grow over a possible june rate hike. there's a look at all ten sectors now. utilities and consumer staples are in positive territory today. hi, everyone. i'm here along with brian sullivan. tyler mathisen is going to join us in just a bit from washington. but first, let's kick off what's going on with the markets. more on this thursday market slide with

j.c. penneys, they have 100,000 employees, they are of sating zombie stores. the only conclusion that i can draw to so capacity needs to be taken out massively. this is the year to do it. maybe try to maintain the best of two brands and merge. it will happen whether they like it or not this year. >> i'll say this quickly for the georgetown folks, this about to be -- the retailers find themselves in a la gub use situation. >> you come to where we came to last night, the real estate. if that happens, if we start to see footprint number of stores get smaller, what happens? >> bank of america ceo has choice words about the impact of the collapse in oil prices on the banking business. we're bringing those comments exclusively next. i'm melissa lee, you're watching "fast money" on cnbc. in the meantime, here's what else is coming up on "fast". >> no matter which one of these people becomes president, ubs says the market will have a huge move in november. we'll tell you which direction. plus. ♪ ♪ >> that's what is happening to shares and what has investors spooked wh

we have heard from macy's, kohl's and today j.c. penney and nordstrom with weaker sales. stock market trying to get to positive ground as we head into the final day of the workweek. let's check the big board. new this morning... no-go... for the no >> back to you. >> thank you, jason brooks from kcbs radio. >>> new this morning, no go for the no tipping experiment at joe's crab shack. the chain is getting rid of the policy at 14 locations because customers said it doesn't encourage good service. it's been testing it since august at 18 restaurants including the one in san francisco. the chain says it lost up to 10% of its customers during the time. >>> time now 6:46. let's get a check of traffic. gianna, is it still "friday light"? >> you know, it is in some spots westbound san mateo bridge no troubles right now. we are seeing extra cars. chp a possible injury accident on the east side of the san mateo bridge on the high-rise. more on that coming up. right now traffic is moving through there. southbound 880 "friday light" for the most part. speeds down to 46 miles per hour

similar at j.c. penneyg. we're putting the fed chair on fantasy island. a changing of the guard and google-- you can laugh. don't worry about it. [laughter]

. >> a day of reports of cost-cutting at j.c. penney. the job cuts at caterpillar. it's all piling up? >> the bull market that was in the industrials and the commodities, which seemed to have such legs, not that long ago, is not in tact right now. that because of the way that the curve is going, the banks chrks had been such good participants since oil bottomed, are just -- going back to where they were when we first found out they had oil debt that we were worried about. 40% of the s&p. right hering might be poorly positioned. that's a lot. >> and you mentioned retail. which i think is worth coming back to. lmt brands. the steam we've been talking about. amazon's take so to speak and everyone else's loss. >> do you have the mall? i have the mall. >> you have the mall? >> this is the stores i want to go into. >> the piercing pagoda. >> i go by it all the time. i don't walk through nordstrom to get to foot locker. it's all happening. the traffic. l. brands was never amazon. cow can't try on that stuff for victoria's secret. und undergarments don't sell as well. don't

j.c. penney's. uggs, thecker makes furry boots that tom brady and a lot of girls wear.ael kors holdings also down about 14% through the make the bags that tom brady carries. genescort is a maker of jeans all these retail suppliers down. i'm only kidding about tom brady. amanda: he just carries the bags. matt: i'm poking fun at tom brady because he went to michigan. david: he was a great quarterback. not hard to be a great quarterback for michigan. nordstrom has a big menswear sales. settled a patent case with under armour. 3%, the retail sale, no matter where you look, down. sales are the retail problem extends to landlords as well. lower rents when context for new, department stores turned in the worst sales growth since the recession. general growth, properties as well. -- the retaillege problems going far beyond stores. david: i have to say, you are right, michigan has had trouble with quarterbacks because we have an academic partner institution unlike the play south of us. -- the place south of us. win footballdo is games. david: let's go now we'll do little live fr

. >> j.c. penney pan at couponsherpa.com. >> we have mothers day. >> congratulations to you, by the way. >> happy mothers day to you, andrea. >> we'll be right back. vo: across america, people are taking charge of their type 2 diabetes with non-insulin victoza®. for a while, i took a pill to lower my blood sugar. but it didn't get me to my goal. so i asked my doctor about victoza®. he said victoza® works differently than pills. and comes in a pen. victoza® is proven to lower blood sugar and a1c. it's taken once a day, any time. victoza® is not for weight loss, but it may help you lose some weight. victoza® works with your body to lower blood sugar in 3 ways: in the stomach, the liver, and the pancreas. vo: victoza® is an injectable prescription medicine that may improve blood sugar in adults with type 2 diabetes when used with diet and exercise. it is not recommended as the first medication to treat diabetes and should not be used in people with type 1 diabetes or diabetic ketoacidosis. victoza® has n